The bestselling author and marketing consultant Bruce Philp discusses his new book Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World (McClelland & Stewart, 2011), with Joseph Planta.

Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World by Bruce Philp. (McClelland & Stewart, 2011) Click to buy this book from Amazon.ca: Consumer Republic

Text of introduction by Joseph Planta:

I am Planta: On the Line, in Vancouver at THECOMMENTARY.CA.

Perhaps we can save the world by going to the mall. You read Bruce Philp’s new book Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World, and you get a convincing argument you can. Brands are the weapon we consumers wield. The corporations value their brands, spend much to create them and more money to protect them. We can use brands to our advantage, telling companies what we want, what we value, and what we want in this world. Bruce Philp joins me now. For 30 years or more he was in the advertising business. He co-wrote the bestselling The Orange Code: How ING Direct Succeeded By Being a Rebel with a Cause. He has a couple of websites: www.brandcowboy.com, where you can read his blog, as well as www.brucephilp.com. He joins me from here in Vancouver this day. Consumer Republic is published by McClelland & Stewart. Please welcome to the Planta: On the Line program, Bruce Philp; Good morning, Mr. Philp.

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