Dr. Kevin Dutton of Cambridge University discusses his new book Split-Second Persuasion: The Ancient Art and New Science of Changing Minds (Doubleday, 2010), with Joseph Planta.

Split-Second Persuasion: The Ancient Art and New Science of Changing Minds by Kevin Dutton. (Doubleday, 2010) Click to buy this book from Amazon.ca: Split-Second Persuasion

Text of introduction by Joseph Planta:

I am Planta: On the Line in Vancouver, at THECOMMENTARY.CA.

The ability to influence quickly, in the matter of seconds, is something that few have. And unfortunately, just as many who can dismantle a conflict or seal a deal, if not more so, can also kill, steal, and cheat. It is mind control at its most effective, black-belt mind control, as it were. That, the sociology, neuroscience and colourful anecdotes along the way are found in a fascinating new book: Split-Second Persuasion: The Ancient Art and New Science of Changing Minds. Its author, Dr. Kevin Dutton joins me now from Toronto. He is a leading expert on the science of social influence. He teaches at Cambridge, where he is Research Fellow at the Faraday Institute of Science and Religion at St. Edmund’s College, and at the University of Western Australia in Perth. Split-Second Persuasion is published by Doubleday. The website for more is at www.flipnosis.co.uk. Please welcome to the Planta: On the Line program, Dr. Kevin Dutton; Good morning, Professor Dutton.

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