The salesperson, sales trainer, and former broadcaster Dave Warawa discusses his book, Shut Up! Stop Talking and Start Making Money (2014), with Joseph Planta.

Shut Up! Stop Talking and Start Making Money by Dave Warawa (2014). Click to buy this book from Amazon.ca: Shut Up!

Text of introduction by Joseph Planta:

I am Planta: On the Line, in Vancouver, at TheCommentary.ca.

We seem to complain about salespeople. They’re either pushy or selling you stuff you don’t need. A new book from someone who’s worked in sales is a great read for those in sales, and those thinking about going into the trade. For the rest of us, it’s a great insight into how we’re being sold, and a great way to understand the salesperson’s work, and perhaps get us better products and services at the same time. The book is called Shut Up! Stop Talking and Start Making Money. Its author Dave Warawa has had a lot of experience in sales, as a salesman, a manager, and now as a consultant. I’ll get him to tell us about this book, why he wrote it, and the tips that a salesperson will need to succeed, to earn repeat business and more. Puget Sound Radio will be hosting a free webinar with Dave, Wednesday, 04 February 2015 at Noon Pacific. Log onto www.pugetsoundradio.com for more information on how to sign up. Also check out Dave’s site at www.prosalesguy.ca on how to get the book and more. Please welcome to the Planta: On the Line program, in Comox, British Columbia today, Dave Warawa; Mr. Warawa, good morning.

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