Terry O’Reilly, the award winning advertising writer and director and host of CBC Radio’s popular The Age of Persuasion discusses his new book, The Age of Persuasion: How Marketing Ate Our Culture (Knopf, 2009), with Joseph Planta.
|The Age of Persuasion: How Marketing Ate Our Culture by Terry O’Reilly and Mike Tennant. (Knopf, 2009) Click to buy this book from Amazon.ca: The Age of Persuasion|
Text of introduction by Joseph Planta:
I am Planta: On the Line. This is THECOMMENTARY.CA.
Terry O’Reilly joins me now. The host of the award-winning CBC Radio program The Age of Persuasion, with Mike Tennant, has written an aptly titled book, The Age of Persuasion: How Marketing Ate Our Culture. Like the program it is a highly engaging and endlessly fascinating book. It’s very readable and witty, not to mention informative and of course, entertaining. The book takes us into the world of advertising, how the ads we see, hear and, to the marketer, hopefully feel—are made. We also get a good history of ourselves, through the ads that we’ve been exposed to. It’s a great primer on how to be media savvy. Terry O’Reilly co-founded the audio production company, Pirate, and has had a long history in the advertising business. He has been inducted into the Marketing Hall of Legends. The radio program returns in January. Please welcome to the Planta: On the Line program, in Vancouver, Terry O’Reilly; Good morning, Mr. O’Reilly.