Maclean’s senior editor Lianne George discusses the book that she’s co-authored, The Ego Boom: Why the World Really Does Revolve Around You (Key Porter, 2009), with Joseph Planta.
|The Ego Boom: Why the World Really Does Revolve Around You by Steve Maich and Lianne George. (Key Porter, 2009)
Click to buy this book from Amazon.ca: The Ego Boom: Why the World Really Does Revolve Around You
Text of introduction by Joseph Planta:
I am Planta: On the Line. This is THECOMMENTARY.CA.
Lianne George joins me now. Along with Steve Maich, she’s co-authored a fascinating and timely book, The Ego Boom: Why the World Really Does Revolve Around You. You see in advertising how everything from computers to burgers and shoes to our charitable tendencies seem customised to our desires constantly connecting to our ego. We have become narcissists, and this book shows us how we became so, why, and where we’re headed. Lianne George is a senior editor at Maclean’s. The book is published by Key Porter and retails for $27.95. Please welcome to the Planta: On the Line program, Lianne George; Good morning, Ms. George.
Lianne George at Maclean’s: http://blog.macleans.ca/author/liannegeorge/