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Steve Maich

19 February 2009 | Email This Post Email This Post | Print This Post Print This Post

Self-expression and individuality in the consumer world has gotten a bit out of control, and could be the reason why the economy is tanking. Maclean’s senior editor and national business columnist Steve Maich discusses the book he co-authored with Lianne George, The Ego Boom: Why the World Really Does Revolve Around You (Key Porter, 2009), which looks at how our culture of narcissism affects nearly every aspect of our lives. Joseph Planta hosts.


The Ego Boom: Why the World Really Does Revolve Around You by Steve Maich and Lianne George. (Key Porter, 2009)

Click to buy this book from Amazon.ca: The Ego Boom


Text of introduction by Joseph Planta:

I am Planta: On the Line. This is THECOMMENTARY.CA.

The Ego Boom: Why the World Really Does Revolve Around You is a terrific new book that’s out now looking at how individuality has gotten a bit out of hand. That the power of ego is driving our desires when we buy consumer goods or how we vote or what we decide to watch on television. This book looks at the culture of narcissism that has been cultivated, and what this means for this generation and beyond. Steve Maich joins me now. He co-authored this book with Lianne George. He is a senior editor and national business columnist for Maclean’s. Formerly of the National Post, he has also won awards for his work at Maclean’s. The book is published by Key Porter Books and retails for $27.95. Please welcome to the Planta: On the Line program, Steve Maich; Good morning, Mr. Maich.


Weblinks:

Steve Maich Maclean’s column: http://www.macleans.ca/columnists/archive.jsp?id=3

Steve Maich Maclean’s blog: http://blog.macleans.ca/author/smaich/

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