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Richard Florida

16 June 2008 | Email This Post Email This Post | Print This Post Print This Post

Bestselling author, academic, and prominent public intellectual Richard Florida talks to Joseph Planta about his latest book, Who’s Your City? How the Creative Economy is Making Where to Live the Most Important Decision of Your Life (Random House, 2008).


Who’s Your City? How the Creative Economy is Making Where to Live the Most Important Decision of Your Life by Richard Florida. (Random House, 2008)

Click to buy this book from Amazon.ca: Who’s Your City?


Text of introduction by Joseph Planta:

I am Planta: On the Line. This is THECOMMENTARY.CA.

According to my next guest, where you choose to live is perhaps more important than deciding what career you choose to pursue or who you choose to marry. In the global economy, where we live determines what careers we have and who we meet; that the good ideas that emerge from a city come from the sort of good people that inhabit that city. Richard Florida is the author of a new book that’s already a bestseller and that which has been widely discussed-Who’s Your City? How the Creative Economy is Making Where to Live the Most Important Decision of Your Life. His previous books, The Rise of the Creative Class, and the Flight of the Creative Class were bestsellers. He’s one of the world’s leading public intellectuals on economic competitiveness, demography, and cultural innovation. Esquire named him one of the ‘Best and Brightest.’ A professor of business and creativity at the Rotman School of Management at the University of Toronto, he is also the director of the Martin Prosperity Institute there. Who’s Your City? is published by Random House and retails for $32.95. I am pleased to welcome to the Planta: On the Line program, Richard Florida; Good morning, Professor Florida.


Weblinks:

Who’s Your City?: http://www.whosyourcity.com

Creative Class: http://www.creativeclass.com

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