The author and podcaster Alison Stratten discusses the book she co-wrote with her husband Scott Stratten, UnBranding: 100 Branding Lessons for the Age of Disruption (Wiley, 2017), with Joseph Planta.
|UnBranding: 100 Branding Lessons for the Age of Disruption by Scott Stratten and Alison Stratten (Wiley, 2017).
Click to buy this book from Amazon.ca: UnBranding 
Text of introduction by Joseph Planta:
I am Planta: On the Line, in Vancouver, at TheCommentary.ca.
Scott and Alison Stratten are co-hosts of The UnPodcast. They have just written their fifth book together, UnBranding: 100 Branding Lessons for the Age of Disruption. It’s a book that provides insight into this transitional time in the digital age, the Age of Disruption. We live in a time where marketing is everywhere. It’s easy and ubiquitous, and it’s also difficult to figure out what’s useful, and what ultimately is good. This book is also about what new strategies companies can utilise to improve their reputation in the online world, how they can improve customer relations, and in turn improve their products and services, and inevitably their bottom line. Visit www.unmarketing.com  for more. This new book is published by Wiley. Please welcome to the Planta: On the Line program, Alison Stratten; Ms. Stratten, good morning.