What are the issues that most concerns the world today? The gap between the rich and poor? Terrorism? Hunger? Jean-Marc Leger, President of Leger Marketing was on to talk with Joseph Planta about a new worldwide survey he’s directed, a remarkable poll of 53,749 citizens in 68 countries on what the world is concerned with. Accompanying the survey is a new book which reports on their findings, Voice of the People 2006: What the World Thinks on Today’s Global Issues (Transcontinental, 2006).
|Voice of the People 2006: What the World Thinks on Today’s Global Issues. (Transcontinental, 2006)
Click to buy this book from Amazon.ca: Voice of the People 2006
Text of introduction by Joseph Planta:
This morning, I’m joined by Jean-Marc Leger, President of Leger Marketing. He’s part of a new project called, Voice of the People, a worldwide survey on the significant issues of the day. They’ve just published their findings in a highly readable and fascinating book, Voice of the People 2006: What the World Thinks on Today’s Global Issues, $19.95 from Transcontinental Books. From Canada to sub-Saharan Africa, to the United States to The Philippines, Poland to Hong Kong, and points in-between in 68 countries, over 5,000 interviewers polled 53,749 citizens on the issues that concern them. What’s on their minds is fascinating.
Please welcome to the Planta: On the Line program, Jean-Marc Leger; Good morning, Mr. Leger.
Leger Marketing: http://www.legermarketing.com